Meet Our Founder: Caroline Hirons

'For me, it has always been about skin.'

'As long as our customers are happy, we are releasing products that we absolutely believe in and are a brand that you can trust. The rest is the cherry on the cake.'

Multi-award-winning, Caroline’s success comes from her honest and science-backed knowledge of skincare. With access to the scientists, formulators and clinicians who make the most effective products on the market, Caroline knows the industry like the back of her hand. Quite simply, her knowledge, no-nonsense approach and business mindset are what earned her the position of the ‘Most Powerful Woman in Beauty’.

From the shop floor to CEO, Caroline Hirons is considered the most powerful woman in the skincare industry.

Caroline literally grew up around the beauty industry, with her mother and grandmother working in the industry from the 1960s onwards. From her first day on the beauty counter in Harvey Nichols, Knightsbridge, Caroline fell in love with skincare and went on to train and qualify in beauty therapy, leaving the shop floor for more senior roles in 2001. After gaining a wealth of experience across all departments in the subsequent 10 years, Caroline moved to consulting for brands and retailers in 2007, working with and advising some of the top names in the industry. In 2010, during the earlier days of social media, when everyone else was focussed on makeup and nails, Caroline launched her blog, which played instead to her strengths: skincare and the beauty business as a whole.

The Caroline Hirons Timeline

From 1997 to date.

  • 1997

    Her first beauty job is on the Aveda counter at Harvey Nichols.

  • 2004

    Graduates from The Steiner School of Beauty Therapy.

  • 2000 to 2010

    Works with multiple beauty brands and retailers.

  • 2010

    Launches the CH Blog.

  • 2016

    Becomes an Ambassador for The Eve Appeal.

  • 2019

    Wins a CEW Achiever Award.

  • 2020

    Book bestseller – ‘Skincare, The Ultimate No-Nonsense Guide’ debuts at Number 1 on the Sunday Times Bestseller Chart.

  • 2020

    Founded Beauty Backed, raising over 600K for beauty therapists across the UK.

  • 2021

    Wins BABTAC Outstanding Contribution to the Industry Award.

  • 2022

    Launches the Skin Rocks app.

  • 2022

    Wins BABTAC Outstanding Contribution to the Industry Award.

  • 2022

    Launches the Skin Rocks skincare range.

  • 2023

    Appointed as Ambassador for Aesthetic and Advisory Board Member at The British Beauty Council.

  • 2023

    Wins Stylist Magazine Industry Figure of the Year.

  • 2024

    Joins the board of BABTAC and CIBTAC.