Describe the brand in five words.
Niche. Clean. Indie (no pun intended). New. Fresh.
What is it?
A cleanser.
Who is it for?
Anyone - particularly good for dull skins, mature skins.
What’s in it?
Purified Water, Decyl Glucoside (Veg. Oils & Sugar), Disodium Coco-Glucoside Citrate, Coco Glucoside Oleaste (Coconut and Sunflower Oil), Hydrolyzed Wheat Protein*, Xanthan Gum, Fragaria Chiloensis Seed Oil (Strawberry), Lycopene, Phenoxyethanol and Ethylhexylglycerin (both derived from natural sources)
*Note: contains gluten
What's not in it?
parabens
phthalates
sulfates
Possibly acne/allergy/troubling for some ingredients?
not really
Natural? Organic? Man made? Vegan?
natural
Tested on animals/sold in territories that advocate testing?
No/No - Indie Lee has the leaping bunny seal
How does it smell?
Soft and mildly fruity.
How does it feel on the skin?/Absorption rate?
It's a gel-like texture - doesn't absorb.
How do you use it?/Where to use in your routine?
'Apply to wet skin. Rinse completely with warm water.'
I apply to dry skin, add a little water, massage in and then flannel off.
How long before you should see results?
Immediately, being a cleanser :)
How long did I test it for?
I've had it for about 6 weeks.
How much is it? /Size/Approximate cost per usage?
£29.95/$32.00 for 118ml.
What’s good about it?
A lovely cleanser that does what it says on the box. This is about the closest I get to a foaming cleanser. If you're looking for something to wean you off your traditional 'foam' products, this is one to consider. Much more gentle, but still efficacious. Although they say this will remove makeup, this is an obvious morning or second PM cleanser for me. I wouldn't waste it using it to remove makeup. Smells lovely and fresh, leaves skin soft and comfortable.
What’s not so good about it?
Nothing really. Good size, gorgeous packaging and excellent contents in the bottle itself. I wouldn't use daily if you were really dry, you'd be better off with the Rosehip Cleanser IMO.
Works well with?
The CoQ10 Toner in the range is really lovely and I do use it in place of acids on occasion, usually when I'm using the cleanser. Although you obviously don't have to :)
What’s the website like?
Nice. Basic, clean and fresh with just enough information and no 'faff'. And full ingredient listings.
Would I purchase/repurchase?
Absolutely. I bought this along with most of the range from ABeautifulWorld.co.uk and would repurchase.
Similar products?
OM Skincare Pure Glow Cleanser
Sunday Riley Ceramic Slip
REN Rosa Centifolia Gel Cleanser
Indie Lee Brightening Cleanser is £29.95 or $32.00 and available from abeautifulworld.co.uk and indielee.com which ships worldwide.