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Who is it for? Dehydrated skins, people travelling, especially on airplanes. Anyone hot and sweaty in the summer heat. OR: hot flushes!
What’s in it? Water/aqua, Propandiol, Bis-PEG-18 methyl ether dimethyl silane, Sodium stearate, Aloe Barbadensis Leaf Juice, Phenoxyethanol, Caffeine, Nylon-12, Sea water (maris aqua), Kappaphycus Alvarezii Extract, Glycerin, Stearic Acid, Chlorphenesin, Blue 1
What's not in it? The usual parabens, mineral oil etc
Possibly acne/allergy/troubling for some ingredients? Not particularly
Suitable for pregnancy? Yes - perfect for pregnancy!
Natural? Organic? Man made? Vegan? Vegan, gluten-free
Tested on animals in home country/EU/sold in territories that require testing? No. Completely cruelty-free. 
How does it smell? It doesn't.
How do you use it? Well you're supposed to apply sparingly either as a light hydrator or layer with other products, but you'll find it hard to stop rubbing it all over your face like a baby with an ice cream.
Can it be taken around the eyes? Yes
Best for winter or summer? Summer. Obvs.
How long did I test it for? I've had it for a few months.
How much is it? /Size/Approximate cost per usage? 1.2oz for $24.00
Works well with? You can use this on its own. I used it on the plane layered with other products and eventually you do get some rolling. However, I was really going to town and enjoying the cooling sensation, so if you don't go mad, it's fine.
What’s the website like? It's good. A little more info on 'how to use' etc wouldn't go amiss, but it's easy to shop.
Clicks to buy? 4
How’s the distribution? Available freely or limited? Sephora and Urban Outfitters in the US, coming to the UK soon.
What’s good about it? It is instantaneously cooling, you apply by rubbing or dabbing it all over the face, or wherever you need it. The Sephora website says to use it predominantly on the eyes, but then also says to use on the body. I wouldn't waste it on the body personally, it goes all over the face. The caffeine element is supposed to be de-puffing, but honestly the caffeine thing is a stretch in general, so enjoy it for what it does do, which is stop you feeling like you're going to pas out from the heat. It may have been made with the eyes in mind, but if you're a hot, sweaty, pregnant, peri/menopausal, just generally always a few degrees hotter than the norm, check it out.
What’s not so good about it? It runs out. You could argue that it didn't need the blue colouring, but it works..
Would I repurchase? Yes
Do you need it? If you are anything listed in the 'Who is it for?' category, yes.
Similar products? No. They've nailed it.
MILK Makeup Cooling Water is $24.00 from MilkMakeup.com, Sephora.com and Urban Outfitters. *There will be numerous individual reviews on the site in the next few weeks for Milk and Glossier in particular, because I bought most of the ranges earlier this year in the States. There is no favouritism, it's being done out of demand only and I have no connection with either. Just to be clear.
