FREE SHIPPING ON ORDERS OVER $150 USD
“I always wanted my own brand.
Skin Rocks was launched after working with hundreds of brands and seeing the same issue over and over again. Not with the products themselves, but with the way skincare was being marketed. People were overwhelmed, confused, and misled by buzzwords and trends rather than being given real education on what their skin actually needs. I wanted to create a brand that cuts through the noise — results‑led, honest, and genuinely helpful.”
— Caroline Hirons, Facialist and Founder, Skin Rocks
From the shop floor to CEO, Caroline Hirons is considered the most powerful woman in the skincare industry.
Starting her career on the shop floor — and continuing the beauty industry legacy of her mother and grandmother — Caroline Hirons has devoted her life to skin. A world-renowned expert and advanced facialist, her no-nonsense, science-first approach and extraordinary depth of knowledge have earned her the titles ‘The Queen of Skincare’ and ‘The Most Powerful Woman in Beauty’. Caroline has consulted for leading global brands and retailers, been awarded the CEW Achiever Award, authored the bestselling beauty skincare book of all time, is the Aesthetics Ambassador for The British Beauty Council and has twice won BABTAC’s Outstanding Contribution to the Industry award.
The Caroline Hirons Timeline
From 1997 to date.
-
1997
Her first beauty job is on the Aveda counter at Harvey Nichols.
-
2004
Graduates from The Steiner School of Beauty Therapy.
-
2000 to 2010
Works with multiple beauty brands and retailers.
-
2010
Launches the CH Blog.
-
2016
Becomes an Ambassador for The Eve Appeal.
-
2019
Wins a CEW Achiever Award.
-
2020
Book bestseller – ‘Skincare, The Ultimate No-Nonsense Guide’ debuts at Number 1 on the Sunday Times Bestseller Chart.
-
2020
Founded Beauty Backed, raising over 600K for beauty therapists across the UK.
-
2021
Wins BABTAC Outstanding Contribution to the Industry Award.
-
2022
Launches the Skin Rocks app.
-
2022
Wins BABTAC Outstanding Contribution to the Industry Award.
-
2022
Launches the Skin Rocks skincare range.
-
2023
Appointed as Ambassador for Aesthetic and Advisory Board Member at The British Beauty Council.
-
2023
Wins Stylist Magazine Industry Figure of the Year.
-
2024
Joins the board of BABTAC and CIBTAC.
