Cleansing: The holy grail start and finish line to your day. Critical as it is to healthy skin, we all love different textures, making our choices more limited. Or are they? Think you don’t like gel cleansers? Prefer a lightweight oil or milk? They thought you couldn’t have it all. So we made it.
My Why
Like most skincare staples, cleansers are often chosen as much for their feel as their efficacy. Some of us love a fresh burst of foam and cold water, others a warm, creamy cleanse or silky balm — and most formulations market themselves with a pretty predictable split of ‘skin types per texture’. We’ve all been fed the idea that gel cleansers are only for oily or breakout-prone skin, and that creams and balms are for drier types; but myth-busting is what I do, and I wanted to blow that idea right up with a cleanser that categorically does it all.
Like a speed date for fresh, glowing skin, The Gel Cleanser is your one-and-done step to a clean, comforted complexion. A gel, but not as you know it, it appeals to all skincare fans - no matter what their texture preference. Transforming from a glossy, sensorial gel into a luxurious oil-milk hybrid, this multifaceted formula is designed to cut time, not corners. I wanted to create something that truly streamlines a routine and provides a fantastic experience — even when you have five minutes or less to be out of the door. Being time-poor should be no barrier to a brilliant cleanse, and this delivers a lot of bang for your buck — literally sweeping everything off your face in one go and leaving it comfortable, nourished, and never stripped.
One Cleanser. 10 Benefits
Effectively removing makeup (yes, even heavy eye makeup), SPF, and daily impurities with a fortifying blend of light, nourishing oils, its barrier-replenishing formula works without leaving a greasy residue or stripping the skin of its natural oils, making it ideal for every skin type. I’m thrilled to have created one of the most democratic cleansers in existence; capturing all preferences and delivering 10 skincare benefits in one incredible formulation.
